Apple News 3d Briefing
×Market Moves
The S&P 500 appleinsider.com dropped 1.2% in its worst week since June. Entrata 9to5mac.com is working with Goldman Sachs and JPMorgan on an IPO. Apple's M4 MacBook Air dipped to $849 during Amazon's month-end sale, while the iPhone 18 Pro reportedly entered trial production. Apple Sports macrumors.com expanded to 36 more countries, and Apple Watch Series 11 appleinsider.com saw $100 discounts starting at $299.
Product Launches & Updates
Apple released second betas of iOS 26.4, iPad OS 26.4, and mac OS Tahoe 26.4 for testing. The rumored iPhone Fold appleinsider.com could launch in 2026, though leaks may follow production. Visual Intelligence macrumors.com is expected to feature heavily in Apple's upcoming AI wearables, including potential Air Pods Pro. The Air Pods as AI wearables macrumors.com concept makes sense per reports, while iOS 26.4 macrumors.com updates include RCS encryption testing. Mac Rumors appleinsider.com highlighted the M4 MacBook Air's $150 discount, and Apple Sports appleinsider.com now covers 36 additional leagues.
Deals & Promotions
Month-end Air Pods and Beats deals offered up to $150 off, with prices starting at $69.95. Apple Watch Series 11 9to5mac.com saw all-time low prices macrumors.com on Amazon, starting at $299. iPhone 17 cases macrumors.com received up to 30% off, and Apple TV macrumors.com set a world record with Godzilla/Kong drone marketing. YouTube's Premium Lite macrumors.com added background play and downloads, while WhatsApp macrumors.com tested scheduled messages.
AI & Policy Developments
Apple's AI wearables appleinsider.com