Apple News 24 Hours

Last updated: August 10, 2026, 12:04 PM ET

iPhone Pricing, Design, and Roadmap

A new Trend Force analysis, covered by multiple outlets, shows the iPhone 18 Pro production cost will rise 38% compared to the iPhone 17 Pro due to soaring memory prices. 9to5Mac adds that the parts cost 38% higher but notes some mitigating factors, while Mac Rumors independently reports the production cost rise at nearly 40%. The memory crisis is also driving broader price hikes force upgrades across Apple’s lineup, including iPad Air and MacBook Pro. Meanwhile, Jefferies downgraded Apple stock to Underperform with a $263.66 target, partly due to the cancellation of the all-glass iPhone design. That ambitious anniversary model now appears shelved; a separate report says the all-glass design may be canceled entirely. On the color front, a new leak details the iPhone 18 Pro flagship burgundy color, replacing last year’s Cosmic Orange. Separately, the iPhone 17 record is set to break a 15-year milestone as the longest-retained base model. Apple also considered a pre-set leased iPhone plan for its Upgrade Program, but the “white-glove” idea was dropped.

Apple Watch and Wearables

A recent Bloomberg report suggests Apple is exploring a dramatic shake‑up in its wearable lineup, making a round Apple Watch possible, though an Apple Ring is considered more likely. Additionally, the ceramic Apple Watch case could return with the Series 12 as soon as this year, according to Mark Gurman.

Siri AI in China Raises Privacy Questions

Apple has revealed how the new Siri AI features in China will work, leveraging Alibaba’s Qwen models, but the move raises privacy concerns. A support guide briefly published in the region detailed how Mac users could connect to Qwen; the China guide for Siri Qwen appeared and was quickly pulled. A separate leak confirms the Qwen AI guide in China was posted by Apple Support before removal.

Mac and iMac Roadmap

Apple’s iMac lineup is expected to adopt OLED displays, but not until 2029; a new report forecasts OLED iMacs by 2029 using 5‑stack panels from LG Display. To combat burn‑in, LG is developing an OLED iMac panel extra layer with five layers. On the near horizon, Bloomberg’s Mark Gurman expects Apple to unveil M6 MacBook Pro and iMacs in October, following the typical release cadence. Meanwhile, a deal on the current M4 15‑inch MacBook Air at $1,279 is available from B&H. For software enthusiasts, the venerable BBEdit Mac text editor remains a legend at 34 years old, still powerful and simple.

Apple Tests Chinese Memory Chips

Apple has been quietly testing memory chips from China’s Chang Xin Memory Technologies (CXMT) in multiple product lines. A report from The Wall Street Journal reveals Apple tested Chinese memory chips in Macs and rivals are already shipping CXMT RAM. A separate Mac Rumors report confirms Chinese memory chips in iPhones and Mac Books are also under testing.

Other Apple News: Vision Pro Sports, September Event, and Home Kit

Apple is expanding its Immersive Video content by streaming Immersive Video MLB games live on Vision Pro for four Friday Night Baseball games. The company is gearing up for a major September event where it is expected to unveil eight new products, including the iPhone 18 Pro and more. On the software side, a feature request for iPhone app settings calls for an end to the guessing game when changing permissions. The Sunday Reboot column covers AI device worries and Ted Lasso cheapness. For smart home enthusiasts, the Eve Weather sensor is highlighted as a must‑have for Apple Home automations in 2026.