Apple's 50th anniversary celebrations reached South Korea with a special Today at Apple event featuring K-Pop boy band Cortis at the Apple Myeongdong store in Seoul. Unlike previous anniversary concerts with Alicia Keys in New York and Chris Lee in China, this session took a different approach by combining music with a creative workshop.

Cortis, whose name derives from "Color Outside the Lines," discussed their creative process using Apple products to develop music and visuals. The group shared behind-the-scenes stories from their debut album and their unique artistic vision that pushes K-Pop boundaries. Apple's Korean site described the talk as offering "fresh stimulation from their steps that are not trapped in the frame."

The free session at Apple's largest Seoul store quickly sold out, with social media showing standing room only. This marks another strategic move by Apple to connect with local music culture while showcasing how creators use its technology. The event demonstrates Apple's evolving approach to anniversary celebrations, moving beyond traditional concerts to interactive experiences that highlight both artistic talent and product capabilities.