YouTube Premium subscribers will soon see AI-generated playlists appear in their app, the service announced. This move positions the subscription platform against rivals like Spotify by leveraging artificial intelligence to create custom music mixes.

The feature aims to deepen user engagement beyond just ad-free viewing, offering personalized audio experiences that could retain paying members. YouTube Premium is betting that this tech-driven curation will make its $12.99 monthly service more indispensable to users seeking both video and audio content in one package. The rollout is expected to begin though exact timing wasn't specified.