Samsung teams with Sony and Marvel for interactive campaign tied to Spider‑Man: Brand New Day. On June 17 the Spidey Tracker goes live in 35 countries, letting users follow web‑slinger sightings and hunt easter eggs via an app built by Ned Leeds. The push showcases Galaxy Z Flip, Fold and Watch in real‑world moments.

The campaign leans on the latest foldable hardware. Galaxy Z Fold 7 arrives lighter, thinner and with a revised hinge rated for hundreds of thousands of folds, reinforcing Samsung’s claim of durability. Meanwhile the Galaxy Watch line adds health sensors capable of detecting fainting spells, a feature highlighted in promotional clips. By embedding these specs in the movie, Samsung hopes to convert fans into buyers.

Sony Pictures executive Jeffrey Godsick says the tie‑in reflects Spider‑Man’s community focus, while Samsung positions its devices as everyday tools that extend the film’s narrative. Users can track the hero on the Spidey Tracker website and may even spot a pop‑up Spider‑Man at a Samsung Experience Store before the July 31 release. The stunt turns product placement into an interactive marketing experience.