Samsung partners with Marvel’s Spider‑Man franchise to showcase its latest foldable lineup. In the July 31 release of *Spider‑Man: Brand New Day*, the titular hero carries a Samsung Galaxy Z Flip while ally Ned Leeds hunts him with a Galaxy Z Fold8 Ultra and a smartwatch. The film doubles as a high‑profile product placement for the upcoming foldables.

The move follows Samsung’s July 22 reveal of its next‑gen foldables, positioning the film as a live demo for the new devices. Industry observers note the strategy aligns the brand’s hardware with a globally recognized hero, potentially boosting sales of the 2024 Fold8 series and reinforcing Samsung’s presence in the competitive foldable market.

Fans will also gain access to the Spidey Tracker, a custom website launched tomorrow in 35 countries. The tracker lets users follow Spider‑Man sightings and interact with the storyline in real time, blurring the line between cinema and consumer tech. Sony’s Jeffrey Godsick highlighted the partnership’s role in bringing the hero’s community spirit to life.

The film’s integration of Samsung hardware underscores a broader trend of tech companies embedding their devices into entertainment to drive awareness. By aligning with a blockbuster franchise, Samsung positions its foldables as everyday tools for a global audience, cementing its status as a leading innovator in the mobile sector.