Samsung's next foldable, the Galaxy Z Fold 8 series, is showing signs of an imminent launch, with pricing and even retail displays leaking ahead of the official July 22 Unpacked event in London.

The Galaxy Z Fold 8 Ultra is reportedly set to debut at $2,099 in the US, a $100 increase over its predecessor. Meanwhile, the standard Galaxy Z Fold 8, rumored to challenge the iPhone Ultra, is expected to start at $1,899 for the 256GB base model.

Adding to the pre-launch buzz, a Reddit user claims a Samsung store in South Korea is already displaying the Galaxy Z Fold 8. While the retail unit shown lacks official branding, it aligns with leaked designs, suggesting Samsung may have inadvertently put the device on show before its official unveiling. These leaks indicate Samsung is preparing to push foldable pricing higher, even as it expands its form factor options.