Samsung has officially announced its Galaxy Unpacked event for February 25, 2026, setting the stage for the highly anticipated Galaxy S26 series debut. The livestream will begin at 1 pm ET from San Francisco, California, where Samsung plans to showcase what it calls the "next evolution" of its Galaxy ecosystem.

Consumers can already reserve upcoming Galaxy devices through Samsung's website, AT&T, and Best Buy, with incentives including a $30 credit for pre-orders and entry into a $5,000 gift card giveaway. Additional savings of up to $900 are available with trade-ins, or customers can receive a $150 credit without trading in their current device.

While specific details remain under wraps, expectations are running high for the Galaxy S26 Ultra as the flagship model. Industry speculation suggests minimal design changes, though rumors point to potentially rounded corners for better ergonomics and a vertical camera array that could mirror the Galaxy Z Fold 7. Questions linger about Samsung's approach to Qi2 wireless charging support, but all will be revealed when the company takes the stage in just weeks.