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Fitbit App Rebranded as Google Health: Automatic Transition & New Features

Android Central •
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Google Health replaces the Fitbit app starting May 19 via an automatic OTA update. Fitbit data migrates seamlessly, while Google Fit users can transition later this year. The rebrand unifies health tracking across Google, Fitbit, and Android ecosystems. Key upgrades include AI-powered Health Coach, a feature previously tested as Fitbit Health Coach, now exclusive to Google Health Premium subscribers. Users gain access to advanced sleep tracking (15% more accurate), integrated medical records, and personalized nutrition logging.

The redesigned app features tabs for Today, Fitness, Sleep, and Health, with customizable dashboards. It supports Health Connect, Google APIs, and third-party platforms like Apple Health, Peloton, and MyFitnessPal. Leaderboards now track steps and cardio load, while cycle tracking includes interactive calendar logging. These changes aim to streamline data management and enhance user engagement.

Google Health Premium replaces Fitbit Premium, raising annual costs from $79.99 to $99.99. However, AI Pro and Ultra subscribers in over 30 countries retain free access. This aligns with Google’s strategy to bundle services under its ecosystem, offering added value to loyal users. The price hike for non-subscribers may deter some, but bundled benefits could offset costs for frequent Google service users.

The transition reflects Google’s broader move to consolidate health data under its brand, leveraging Fitbit’s legacy while phasing out standalone apps. Critics may question losing Fitbit’s distinct identity, but the rebrand promises a cohesive experience. As noted by Android Central, the Fitbit brand persists with upcoming products like the Fitbit Air, ensuring continuity. For now, users can expect a unified, AI-driven health hub—though the long-term impact on consumer choice remains to be seen.