Google will launch the Fitbit Air on May 16, offering a screen‑free tracker at a one‑time price of $99. The move positions Fitbit against subscription‑based rivals like Whoop, which delivers its band for free but locks insights behind a monthly fee. Users will receive core health metrics—sleep, heart rate, HRV, and activity—directly in the Fitbit app.

Fitbit Air drops the distraction of a display, focusing instead on passive tracking. The device will arrive in three primary hues—Obsidian, Lavender, and Berry—mirroring the color strategy used for the Pixel Watch. Band options are expected to mirror Fitbit’s existing lineup, with the Active Band in Obsidian likely included. A snow‑white charging cable rounds out the aesthetic.

By eliminating a screen and subscription, Fitbit Air offers a straightforward, affordable alternative for users who prioritize data over notifications. The $99 price point and single‑purchase model could broaden the smartwatch market, pulling consumers who find premium devices too expensive or feature‑heavy. The launch on May 16 signals Google’s intent to capture a larger share of the fitness‑tracking segment.

Fitbit Air’s lack of a display limits real‑time notifications but preserves battery life, potentially extending usage beyond a single charge. Consumers can still pair the band with the Fitbit app for detailed analytics, while optional premium features—such as advanced HRV trends—remain behind a paid Health Coach subscription.