Senate Judiciary Committee Chairman Chuck Grassley and Sen. Amy Klobuchar reintroduced the American Innovation and Choice Online Act, reviving a bipartisan effort that could reshape how major digital platforms operate. The bill targets companies with $175 billion in annual revenue and significant market reach, aiming to prevent anti-competitive behavior across online marketplaces.

Supporters including Mozilla, Yelp, and DuckDuckGo argue the legislation would restore competition by prohibiting platforms from favoring their own services, misusing business data, and blocking user data portability. The bill also enables federal and state enforcement while preserving privacy and security protections for consumers navigating digital ecosystems.

Apple pushed back hard, calling the proposal European-style regulation that would harm innovation and undermine privacy safeguards. The company warned the measure could weaken child safety protections and parental controls that Apple has built into its platforms, drawing direct parallels to Europe's Digital Markets Act.

Apple cited a commissioned study showing that despite 10 percentage point commission decreases under the DMA, developers maintained or raised prices on 91% of products. This suggests regulatory intervention may not deliver the consumer benefits advocates expect, leaving the debate over Big Tech oversight unresolved.