During WWDC, Apple software chief Craig Federighi and marketing head Greg Joswiak told Mostly Human that the upcoming iOS 27 revamps Siri as a utility, not a companion. When pressed about creating an AI boyfriend or girlfriend, Federighi replied emphatically that Siri is “100 percent not into that.” The shift reflects Apple’s effort to differentiate from chat‑bot rivals that chase endless conversation.

Apple frames AI as a behind‑the‑scenes feature that disappears into existing iPhone functions. Joswiak stressed the firm won’t do AI “for AI’s sake” and aims to let users avoid becoming “prompt experts.” He highlighted on‑device processing, saying personal data stays on the device and Apple itself never sees it, a stance Federighi called crucial for privacy.

Beyond the assistant, the interview touched on new child‑safety tools, AI’s impact on jobs, and other Siri features slated for release later this year. Federighi’s message is clear: Siri will remain a task‑oriented assistant that respects user data, reinforcing Apple’s broader strategy to embed responsible AI across its ecosystem. Consumers can expect the new dedicated Siri app to include auto‑deleting chat options, reinforcing the privacy narrative.