Apple Fellow Phil Schiller will sit down for a rare in-depth interview at SXSW next week, marking his first major public appearance since stepping back from his marketing role. The conversation, scheduled for March 18 at 2:30 p.m. central, will be conducted by David Pogue, author of the new book *Apple: The First 50 Years*.

Pogue will explore Apple's core principles that have driven its success over five decades, including simplicity, elegant design, and customer experience. The discussion will feature insights from both Pogue and Schiller, who spent years as Apple's Senior Vice President of Worldwide Marketing before transitioning to his current Fellow position. This represents one of Schiller's first substantial interviews since his role change.

The SXSW session promises to offer unique perspectives on Apple's product launches and marketing strategies from someone who was instrumental in shaping the company's public image. Attendees can track the session through SXSW's platform, with plans to share the interview once available.