Sonos is cautiously rolling out its AI-powered Sonos 27voice update, aiming to avoid a repeat of the disastrous 2024 app overhaul that led to CEO Patrick Spence’s firing. The new feature enables natural-language voice control via the wake phrase “Hey Sonos,” allowing users to play music, group speakers, and ask general knowledge questions. Unlike the previous failed update, Sonos is limiting access to a small, approved beta group in the US, gathering feedback before a planned launch next year.
To request early access, users must open the Sonos app on iPhone, navigate to Settings, and select “Join Early Access for Sonos 27voice.” If accepted, setup begins Friday. The rollout reflects a strategic shift toward stability and user trust.
Source: 9to5Mac · Summarized by HeadlinesBriefing