Apple has updated its App Review Guidelines to crack down on apps creating non-consensual adult imagery using bait-and-switch tactics to pass review. The App Store prohibits nudification apps and those generating sexually explicit images, including apps that create explicit images of real people from user-supplied photos without consent. In July, Apple was ordered to remove eight such iPhone apps from the App Store by the city of San Francisco.
The changes, announced late on October 16, target "nonconsensual intimate imagery and bait-and-switch apps." Rule 1.2 now requires apps to proactively prevent or remove non-consensual intimate imagery, including AI-generated content. Rule 2.5.19 clarifies Apple's ban on bait-and-switch tactics affecting App Review. Section 5 reinforces the ban on apps facilitating human trafficking or child exploitation, with violators removed and blocked from alternative distribution.
Apps with hidden or undocumented features that misrepresent their purpose during review are also prohibited. Apps with user-generated content must filter objectionable material, allow reporting, and let users block accounts.
Source: AppleInsider · Summarized by HeadlinesBriefing