Apple today expanded its App Store moderation rules to cover AI-generated nonconsensual intimate imagery. The updated 1.2 rule targets AI content creation apps, including xAI's Grok, which has faced complaints about nude deepfakes. Apple warned it would remove Grok if it continued to permit such content, and the company approved an updated version of the app after safeguards were put in place.
Apple also added guideline 2.5.19, clarifying that developers who add features not present in the submitted app version risk removal from the App Store and the Apple Developer Program. The rule targets "nudification" apps that create sexually explicit images of real individuals without consent, including those that concealed their true purpose during review. Additionally, Apple extended its ban on apps facilitating human trafficking or child exploitation to alternative app distribution methods.
Apple stated it does not hesitate to remove apps and terminate developers who violate these guidelines. The full updated guidelines are available on Apple's website.
Source: MacRumors · Summarized by HeadlinesBriefing