Tech columnist David Pogue's new book Apple: The First 50 Years will be available in hardcover and digital formats starting this Tuesday, March 10. The 608-page book arrives just in time for Apple's 50th anniversary on April 1, offering an in-depth look at the company's five-decade journey.

Pogue conducted interviews with 150 key figures who shaped Apple, including co-founder Steve Wozniak, former CEO John Sculley, and former design chief Jony Ive. The book promises new facts that correct the record about Apple's history, featuring full-color photos and insights into the company's subversive culture. Pogue, a CBS Sunday Morning correspondent, brings decades of experience covering Apple and technology for The New York Times and Macworld.

The author has been actively promoting the book through media appearances, including a recent extended interview with Apple CEO Tim Cook and an upcoming conversation with former marketing chief Phil Schiller at SXSW 2026. An excerpt focused on the late Steve Jobs is available on the CBS News website. While Apple has yet to announce public anniversary plans, the book's release positions it as a definitive retrospective of the company's transformation from a garage startup to the world's most valuable corporation.