Meta AI is now accessible within Threads Direct Messages (DMs), offering users a private channel to interact with the AI assistant. This integration allows users to send posts, images, links, or videos from Threads directly to Meta AI, enabling them to ask questions and engage in follow-up conversations.

This feature aims to enhance the utility of Meta AI within Threads by providing a private space for tasks such as understanding trending topics, summarizing shared content, or exploring contextual information without cluttering the public feed. The move aligns with Threads' ongoing expansion of its messaging capabilities, following the introduction of standalone DMs, group chats, and web access.

Meta AI has previously been available across other Meta platforms like Facebook, Instagram, and WhatsApp, as well as a standalone application. The integration into Threads DMs represents a more natural and less intrusive approach compared to public AI interactions, which can sometimes be perceived as spammy or annoying.