Meta confirmed ads are coming to Threads next week, expanding beyond last year’s limited test. The company will roll out its AI-powered ad system to all markets globally, promising the same personalization users see on Facebook and Instagram. Initial ad volume will stay low before reaching full availability in the coming months.

This move aligns Threads with the rest of Meta’s ad-driven business model. Recent data shows Threads has more daily active users than X on iOS and Android, making it a prime target for monetization. The timing also follows OpenAI’s decision to introduce ads to ChatGPT, highlighting how major platforms are prioritizing revenue from free tiers.

Industry observers will watch how users react to ads in a Twitter-like feed. Threads’ success could pressure other platforms to follow suit or double down on subscription models. For now, Meta’s gradual rollout aims to balance user experience with a new revenue stream.