This year, Apple is taking a different approach to the Super Bowl. Rather than running its own commercial, the tech giant is partnering with the new Cadillac Formula 1 team. The ad, set to air during the fourth quarter, will debut the team's livery and promote Apple TV's exclusive coverage of F1 racing in the US, marking a strategic move to boost visibility.

This partnership showcases Apple's evolving marketing strategy. The company is already sponsoring the Super Bowl halftime show through Apple Music. Joining forces with Cadillac allows Apple to reach a massive audience without the hefty cost of a solo Super Bowl commercial. It's a clever way to promote its F1 content while potentially saving on ad spend.

The commercial, directed by Sam Pilling, will feature a score by Oscar nominee Max Richter. Following the Super Bowl, Apple and Cadillac will promote the ad. Photos of the new livery will be captured on iPhone and showcased in Bahrain at the on-track debut. This integrated approach leverages both the Super Bowl's reach and the excitement surrounding F1.

For viewers, this means a chance to see a high-profile ad during the Super Bowl that subtly promotes Apple's streaming service. As F1's popularity grows in the US, this partnership could drive significant subscribers to Apple TV. What happens next? Watch for the impact of this unique marketing approach on Apple's subscription numbers and the broader streaming market.