Apple is collaborating with Formula 1 teams, including newcomer Cadillac, to promote the upcoming season using iPhone 17 Pro cameras. The partnership features behind-the-scenes footage of car testing and garage preparations, leveraging the iconic Shot on iPhone format. Red Bull Racing is also involved, showcasing engine innovations via Apple Vision Pro experiences.

These campaigns align with Apple TV’s exclusive broadcasting rights for Formula 1 in the U.S., starting March 7. Subscribers gain free access to F1.TV, enhancing viewer engagement with custom app features. Cadillac’s livery launch, revealed via a Super Bowl ad, ties into broader Apple-F1 marketing efforts, blending automotive innovation with tech storytelling.