According to a market intelligence report, Apple overwhelmingly dominated the best-selling smartphone rankings for 2025. Impressively, the base model iPhone 17 secured a spot in the top 10, a testament to its popularity. iPhones claimed seven of the top ten positions, illustrating Apple’s strong market presence, while Samsung didn't make an entry until position #5.

This strong showing suggests that the standard iPhone 17 is resonating with consumers. Its success contrasts with the iPhone 16's performance in 2024. The base model's appeal likely stems from offering features closer to the Pro variants, like a higher refresh rate, increased RAM, and more base storage, making it a compelling choice.

Apple's dominance in the smartphone market is nothing new. However, the success of a base model over Pro versions highlights a shift in consumer preferences. The iPhone 17 series saw 16% higher sales than its predecessor in its first quarter. Increased demand in key markets like the US and China drove these sales.

Looking ahead, it will be interesting to see if this trend continues. With consumers seemingly prioritizing value, expect Apple to continue refining its base models to satisfy demand. The iPhone 17's strong performance signals a successful product strategy, potentially influencing future releases.