Samsung has partnered with former French football star Thierry Henry to promote its latest foldable smartphones: the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, and Galaxy Z Flip8. The campaign, titled 'Welcome to Foldables,' will run across Europe and feature a series of videos showcasing how each device adapts to different lifestyles. Henry, described as a long-time Samsung user, will appear in multiple roles throughout the day, demonstrating the multitasking capabilities of the Fold8 Ultra, watching football on the Fold8, and taking a 'perfectly framed' selfie with the Flip8.
While the partnership highlights Samsung's marketing push, it's worth noting that celebrity endorsements often involve paid contracts, and past examples show stars reverting to competing brands after agreements end. The three devices, launched in July, represent distinct use cases and target audiences within the foldable market.
Source: GSMArena · Summarized by HeadlinesBriefing