Adobe has lifted the generation caps on its Firefly platform, granting subscribers unlimited image and video generations across both its own models and integrated third‑party models. The change applies to new Firefly subscriptions signed before March 16, covering plans from 4,000 to 50,000 credits and the Pro and Premium tiers.

Adobe lists Google Nano Banana Pro, OpenAI GPT‑Image 1.5, and Runway Gen‑4 among the industry‑leading models now available. Users can also tap the Adobe Firefly app for 2K‑resolution video, edit sequences in the browser‑based Firefly video editor, and refine images with Prompt to Edit in real production workflows daily usage today.

Adobe says 86 % of creators now use AI daily, and prompt lengths have doubled in the past year. By removing credit limits, the company aims to keep designers in a continuous creative flow, reducing trial‑and‑error and speeding iteration across teams using Firefly Boards for shared inspiration in the creative ecosystem.

With Valentine’s Day and Lunar New Year approaching, creators can experiment with the new unlimited access to test seasonal assets. Adobe’s move signals a broader industry shift toward open, unrestricted generative tools, prompting other vendors to reconsider subscription limits today.