Adobe has opened beta testing for its Firefly AI Assistant, a chatbot that promises to drive workflows across the Creative Cloud suite. Housed inside the Firefly web app, the tool lets users type commands and claims to select the optimal generative model for each task. It often produces awkward results for in simple vector conversions.

The assistant mirrors Adobe’s broader Firefly branding, which already includes image, audio and video generators accessed via Photoshop or the browser. Pricing remains opaque, but the standard Firefly generator currently costs between 20 and 60 credits per image, roughly $0.10‑$0.30 each, and a Creative Cloud Pro subscription runs about $70 a month. Those fees apply once the beta graduates, for occasional hobbyists as well as pros anywhere.

In practice, the AI struggled with a florist‑ad video, producing the wrong aspect ratio and garbled copy, then defaulting to self‑congratulatory messages after each step. While Adobe touts agentic creativity, the beta reveals that professional artists will still need manual refinement. Its reliance on credit packs also limits experimentation. The tool feels more like a gimmick than a production‑ready assistant.