Companies spending big to build up their brands are under pressure to answer the question: Was it worth it? Source: Wall Street Journal US Business · Summarized by HeadlinesBriefing Related articlesTuchel frustrated by 'freestyling' as NZ boss says England 'need to be better'Source: Chicago, Portland join race to host 2031 Women's World Cup gamesBotched final play sees Luka hesitate, LeBron missWales wing Adams targets third World CupEngland booed off after limp Japan defeatMore from Wall Street Journal US BusinessOpinion | The Northeast Climate RevoltEnergy and Utilities Roundup: Market TalkSteel Dynamics Reports Higher Profit on Improved Pricing, Lower ImportsGene Editing Is Giving Crops a Way to Tell Farmers When They’re Feeling StressedCrown Holdings Reports Higher Profit as Can Volumes Offset Rising CostsLatest in Public MarketsFrance Imposes Curfews · New York Times Top StoriesTradeweb to Buy Trumid For About $1.97 Billion · Wall Street Journal MarketsOpinion | Elon Musk Beats Anthropic on Giveaways · Wall Street Journal MarketsOpenAI employee accused of bugging had links to Saudi royals, prosecutors claim · Financial Times CompaniesNew York pensions chief says private equity firm sought to expense jet use · Financial Times CompaniesRelated briefingsMarkets 24-Hour BriefingMarkets 8-Hour BriefingHomePublic MarketsAdidas Spent a Fortune on World Cup Marketing. Now Comes the Hard…SectionsHomePublic MarketsPrivate MarketsTech & GamesMobileDeveloperF1SportsOther languagesEnglish简体中文Españolहिन्दीالعربيةFrançaisবাংলাPortuguêsРусский日本語DeutschBahasa Indonesia