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Saudi PIF Faces LIV Golf Crossroads Amid Financial Strains

Financial Times Companies •
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Saudi Arabia's Public Investment Fund (PIF) is reportedly preparing to withdraw its $5 billion financial lifeline from LIV Golf, a decision that could unravel the embattled tour's multiyear ambitions. Sources suggest an announcement may arrive by Thursday, intensifying uncertainty around the Saudi-backed venture that has hemorrhaged cash since its 2019 launch. The potential exit marks a pivotal shift for PIF, which oversees a near $1 trillion portfolio and has increasingly refocused its investments under Governor Yasir al-Rumayyan.

LIV Golf's financial struggles are stark: its UK entity lost $500 million in 2024 alone, and CEO Scott O’Neil warned in February profitability remains 5-10 years off. The tour's reliance on Saudi patronage contrasts sharply with its failure to secure lucrative media deals, a critical revenue driver in traditional sports. Meanwhile, PIF's new five-year investment strategy—unveiled Wednesday—signals broader fiscal tightening as the kingdom reassesses its global spending spree, from Formula 1 sponsorships to Fifa World Cup infrastructure.

The fallout could reshape golf's fractured ecosystem. LIV's exodus of stars like Patrick Reed and Brooks Koepka to the PGA Tour underscores its inability to retain talent without financial incentives. Legal tensions between LIV and the PGA Tour—settled in a June 2023 truce—remain unresolved, complicating prospects for a merger that once seemed plausible. Without Saudi backing, LIV risks collapsing into irrelevance, leaving a power vacuum in elite golf.

This retreat by PIF highlights the volatility of state-backed sports ventures. For investors, it underscores risks in ventures dependent on singular funding sources. For the PGA Tour, it signals enduring vulnerability to Saudi competition despite recent truce efforts. The $1tn PIF may now pivot toward more profitable ventures, leaving LIV's fate—and the kingdom's sports legacy—hanging in the balance.