Club director Shaun Harvey says the most rewarding comment he hears is, “I wish our club was like Wrexham.” He credits owners Ryan Reynolds and Rob McElhenney for turning a modest fifth‑tier side into a global brand, noting their willingness to delegate to qualified staff. Their approach, Harvey argues, lets the club focus on football rather than celebrity hype.

Revenue surged from £1.48m in 2020‑21 to £33.3m last season, a leap driven by the Welcome To Wrexham documentary and savvy commercial deals. Harvey highlights the owners’ genuine custodial mindset, saying they never tried to be something they weren’t and consistently placed the right people in key roles, easing pressure on the wider board.

Local impact tops the financial gains, according to the 56‑year‑old executive. He recalls early scepticism about the actors’ intentions, but five years on, community benefits and sustained success validate the project. Harvey concludes that the true measure of this experiment lies in a stronger North Wales community, not just balance‑sheet figures.