OpenAI reports Flipsnack achieved 75% lower cost per registration and 310% more registrations across five US conversion-focused campaigns compared to earlier click-focused versions using fixed bids. Flipsnack helps teams turn static documents into interactive digital experiences, addressing a marketing challenge of helping users recognize product fit for specific business needs. As the company shifted focus to business customers, it moved beyond broader campaigns to create separate initiatives for Magazine, Catalog, and Brochure needs, as well as Sales Enablement, Employee Benefits, Real Estate, and Hospitality industries.
This strategy connected Flipsnack to specific business applications. Flipsnack landing pages directed users into a signup flow, making completed registration the primary measurable step. After seeing improved delivery and registration efficiency, the team rebuilt existing campaigns with a conversions objective and bidding set to maximize conversions.
Across five campaigns, registrations increased approximately 310% while cost per registration fell approximately 75%, with daily budget settings unchanged. Paul Romancsak, Paid Advertising Manager at Flipsnack, noted the confidence gained from getting more registrations at a lower cost per signup. These results provide a promising foundation for continued growth with Chat GPT Ads, aiming to bring more prospective customers into the product to discover how Flipsnack can support their business. Start now(opens in a new window) Results are based on Flipsnack's Chat GPT Ads Manager data for five US campaign pairs, August 25–31 versus September 2–8, 2026, checked September 11.
Attribution uses 30-day clicks, excluding views. Daily budget limits were unchanged; spend rose approximately 1.3%. Objectives and bidding changed together.
Source: OpenAI Blog · Summarized by HeadlinesBriefing