Cult.fit, India’s leading tech-enabled fitness company with 708 centers across 77 cities and nearly one million paid members, is transforming its operations by standardizing on Codex. The platform now extends beyond engineering, enabling teams across the organization to analyze data, build tools, and deploy solutions independently. By adopting Codex, the company unified its software development lifecycle, improving code reuse, incident response, and security workflows.
Its Site Reliability Engineering agent automates incident investigation and proposes fixes via pull requests, while security agents identify vulnerabilities. The firm is also shifting to a spec-driven development model, reducing project timelines—such as building a social feed in two months instead of over a year. Cult.fit is leveraging the OpenAI API to power personalized experiences, including its AI Trainer. “We wanted to become more AI-native,” says Santhosh Kumar, CTO.
The initiative has democratized data access, eliminating bottlenecks for non-engineering teams. Over 20 internal applications have been built by HR and other departments, including a performance review workflow. When dashboard software costs surged, an engineer rebuilt the functionality over a weekend, saving $100,000 annually.
Source: OpenAI Blog · Summarized by HeadlinesBriefing