Marketing leads hesitate to invest in comparison content due to discomfort with praising competitors and maintenance overhead. However, since 2021, over 25k people have signed up for PostHog after reading a comparison, with nearly 50% doing so within 24 hours. Head-to-head comparisons convert at ~10%, significantly outperforming other blog posts.
PostHog's first comparison was a roundup of the best open source analytics tools in October 2021, which remains their most-read piece at 150k+ pageviews. The first head-to-head, PostHog vs Amplitude, followed in May 2022. By 2023, the number of comparisons grew from three to fourteen as new products launched, creating maintenance challenges. 2024 focused on alternatives, with PostHog vs Sentry becoming their most-read head-to-head within two years. 2025 and 2026 continued following product launches, expanding into observability and logs.
PostHog has been writing comparison content since before AEO was cool, when the answer engine was a guy named Greg on Stack Overflow.
Source: Hacker News · Summarized by HeadlinesBriefing