Open AI reports that Evernote's Chat GPT Ads campaigns achieved 10–20% higher trial-to-paid conversion compared to historical paid-acquisition averages. Approximately 25% of desktop visits from these campaigns resulted in new Evernote accounts. The initiative aimed to introduce Evernote's evolving AI capabilities to users already leveraging AI for creation and work, positioning the note-taking app as a natural organizational hub for AI-generated content like conversations, notes, and transcriptions.
Evernote's core campaigns centered on a single product feature: saving and organizing notes and transcriptions. In the first month, around 25% of desktop visits led to new account registrations. More significantly, new users from these campaigns converted from free trial to paid subscription at a rate 10–20% higher than the historical average earlier this year.
Claudio Di Blasi, Data Analyst at Bending Spoons, noted that the early results were encouraging, showing the company was reaching users who found real value. Evernote treated the findings as directional while testing whether performance could hold as the channel grows, with plans to explore additional use cases and dedicated landing pages to demonstrate how Evernote fits into individual workflows. The challenge remained helping new users see enough value to become paying customers in a market where many know the name but not the product's evolution.
Source: OpenAI Blog · Summarized by HeadlinesBriefing