After a one and a half year selection process, the operating system formerly known as postmarketOS has been announced during the mystery talk at the project's own conference. From now on this project is known as Nura! Nura comes as an abbreviation of Nuraghe, which are ancient (3000 BC and older) granite structures found in Sardinia in Italy, many of which still stand today. The deeper meaning is the stability and the resistance to millenniums, which fits well with the project as the idea has been from the start to keep devices our OS runs on useful for a long time. The name was contributed by Davide Depau as part of the initial request for community contributions.

The project renamed due to difficulties doing outreach for "postmarket OS" because the name is long, hard to pronounce in many languages, and grammatically awkward with inconsistent capitalization. The descriptive nature also limited the project's scope and prevented trademarking. A trademark for the new name has already been filed.

The logo remains unchanged as the team likes it and its connection with their mission. The new domain is Nura.eco instead of Nura.org because the .org domain is taken and not available for a reasonable price. The .eco domain fits their mission as it is committed to positive change for the planet with strong policies against greenwashing.

A selection team composed of Pablo, Pan, Ranny, and Sriram Ramkrishna evaluated 300+ community-submitted names through multiple rounds, narrowing down to 4 names for the final team choice.