Uruky, a privacy-focused search engine based in the EU, launched image search and URL rewrite capabilities as alternatives to Google and other mainstream options. The service operates on a €5 monthly subscription model without ads, tracking, or personal data collection, storing only account numbers similar to Mullvad VPN.

Unlike traditional ad-funded search engines, Uruky emphasizes search personalization through domain exclusion and boosting features. Users can fine-tune results to their preferences without AI assistants or news summaries. The platform aggregates results from European providers including Marginalia, Mojeek, and EUSP.

The company is transitioning from NDA requirements to a source-available license using PolyForm Shield, allowing paying customers after 12 months to download the codebase as a ZIP file. This shift reflects their confidence after reaching over 100 monthly active accounts.

While AI features remain off the roadmap for philosophical reasons, Uruky positions itself as a sustainable privacy tool built on subscription revenue rather than surveillance capitalism. The service offers a 14-day money-back guarantee with EU-based servers, storage, and payment processing.