Apple today announced Apple Business, a new all-in-one platform launching April 14 that combines mobile device management, business email services, and local customer reach tools for companies of all sizes. The platform unifies Apple's strongest business offerings into one simple, secure solution designed to help organizations run and grow efficiently.

Built-in mobile device management lets businesses easily configure employee groups, device settings, and apps with Blueprints for zero-touch deployment. Companies can set up professional email, calendar, and directory services using their own domain name for seamless communication. Apple Business also expands Apple Business Manager availability to more than 200 countries and regions, supporting features like Managed Apple Accounts that separate work and personal data.

Starting this summer in the U.S. and Canada, businesses will gain a new way to reach local customers through ads on Apple Maps that appear during key search moments. The platform includes brand management tools previously in Apple Business Connect, letting companies control how their brand appears across Apple services. Apple Business aims to make IT management accessible for small businesses without dedicated IT resources while providing enterprise-grade security and support through AppleCare+ options.