Sony and TCL have signed a memorandum of understanding for a joint venture that will take over Sony's home entertainment business. TCL will hold a 51% majority stake, while Sony retains 49%. The deal includes televisions and home audio equipment, with the renowned BRAVIA branding continuing under the new structure.

This move marks a significant shift for both companies. For TCL, it provides an immediate entry into the premium home entertainment market, leveraging Sony's established brand reputation. For Sony, it represents the end of its direct involvement in TV manufacturing, a business it has competed in for decades.

The new joint venture is slated to begin operations in April 2027, pending regulatory approvals and final binding agreements due by March 2026. It will handle everything from product development to global sales and customer service. The deal's financial terms remain undisclosed.