During a recent investor call, Sony’s CEO Hiroki Totoki admitted the company has not set a launch window or price for the next‑gen PlayStation 6. He warned that memory costs will stay elevated through fiscal 2027 due to a lingering DRAM shortage, prompting Sony to “observe and follow the situation” before committing to a timetable and could push the release into 2028.

Microsoft’s upcoming Xbox Helix is rumored to carry a sticker near $1,000, a figure that reflects the same memory‑price pressure squeezing the industry. Nintendo has faced chatter about a Switch 2 price bump, compounded by a 33% production cut in the U.S. market. Even the current PS5 saw a noticeable hike, which Sony blamed on the “global economic” fallout tied to rising DRAM costs.

With console makers unable to lock down pricing, consumers may see higher entry costs across the board, potentially slowing adoption of next‑gen hardware. Sony’s indecision underscores how volatile component markets can dictate product strategy, forcing rivals to balance performance ambitions against affordability. Until memory prices stabilize, any announced PS6 price will likely sit well above the PS5’s current retail level.