Samsung Display and Intel have jointly developed SmartPower HDR, a new technology that reduces OLED emissive power consumption by up to 22% in HDR mode on laptops. This innovation is crucial as AI PCs gain traction, directly addressing the power efficiency challenges of high-performance mobile computing. Unlike conventional HDR modes that apply a fixed high voltage regardless of content, SmartPower HDR dynamically adjusts voltage based on the specific characteristics of the displayed content.

This intelligent adaptation minimizes unnecessary power loss, allowing users to enjoy vibrant HDR visuals without rapidly draining their battery. The collaboration signals a significant leap forward for OLED laptop displays, promising to enhance the HDR viewing experience while extending battery life, a key consideration for modern professionals and creators on the go.