Japanese tech publication MyNavi Tech+ interviewed Travis Kirsch, AMD's client-segment product manager, and the conversation revealed several notable details. According to the interview, reviving the Ryzen 7 5800X3D for the Socket AM4 market earlier this year was an initiative that reached as high as CEO Lisa Su. The effort required manufacturing process updates with TSMC so new 5800X3D chips could match the original specifications without reviving deprecated manufacturing processes.
AMD says the 5800X3D AM4 Anniversary Edition was released as a parting gift to the loyal Socket AM4 community holding on to DDR4 memory amid the steep overpricing of DDR5. It was also meant to help users plan their transition to AM5 and DDR5. The 5800X3D still delivers contemporary gaming performance, and its re-launch sparked a new wave of product launches from motherboard vendors.
AMD was also asked why it launched the Ryzen 7 7700X3D on the slightly older "Zen 4" microarchitecture rather than a Ryzen 7 9700X3D positioned below the 9800X3D and 9850X3D. The company said it wanted to use up its "Raphael" chip volumes, since a 9700X3D would have cut into the supply of "Granite Ridge" chips meant for higher-end 9850X3D SKUs. On memory pricing, Kirsch said the situation is beyond anyone's control and that AMD must respond to market realities so consumers can get an AMD-powered PC at any price point.
Finally, asked why AMD does not offer entry-level Ryzen 3 SKUs, the company called the Ryzen 3 component market "small" and said its focus is premium gaming. AMD also confirmed that the upcoming "Zen 6" microarchitecture will continue sharing a common CCD between consumer and enterprise products, a strategy that lets it build chiplets at scale and allocate them flexibly across product lines.
Source: TechPowerUp News · Summarized by HeadlinesBriefing