At CES 2026, MSI announced a comprehensive PC hardware ecosystem designed to simplify building and upgrading. The launch includes AMD X870(E)/B850 MAX Series Motherboards featuring an integrated OC Engine for asynchronous BCLK control, promising up to 15% higher gaming performance. These boards also feature a Direct OC Jumper and BCLK Booster for easier overclocking, alongside an upgraded 64 MB BIOS chip.

The ecosystem expands to include new Power Supplies, a flagship triple-sided panoramic chassis with a curved OLED liquid cooler, and Dual-Tower Air Coolers. This move targets the growing DIY market by removing technical barriers, allowing enthusiasts to achieve high performance more reliably. By integrating advanced cooling and intuitive tuning tools, MSI is setting a new standard for accessible, high-end PC customization.