AMD has reportedly raised the price of GDDR6 memory supplied to board partners, effective October 1. The increase, sourced from a Chinese forum post, lacks a specific percentage or dollar amount. This timing aligns with recent Radeon price hikes in China, where the RX 9070 rose by the equivalent of $104 and the RX 9060 XT 8 GB by $45, though the RX 9070 XT remained untouched.
NVIDIA has not issued a similar GDDR7 notice this time, suggesting they may avoid memory pricing changes this year, though they raised GDDR6 and GDDR7 kit prices in July. The RTX 5090 was tracked at 136% above MSRP globally in early September. AMD's partners have faced multiple price adjustments in 2026, including a 10% hike on Radeon GPU kits in July and another 10% increase across GPUs, chipsets, and possibly CPUs in September tied to rising TSMC wafer costs.
AMD has not confirmed the latest increase, and the impact on store prices outside China remains unclear.
Source: TechPowerUp News · Summarized by HeadlinesBriefing