OpenAI’s upcoming smart speaker will likely cost over $300, with Bloomberg reporting the company has discussed charging up to $400. The generative AI firm views the device as a smartphone replacement, according to people familiar with the matter. OpenAI has declined to comment on its product roadmap.

The battery-powered gadget will work similarly to ChatGPT’s voice mode on mobile apps but with more advanced models for humanlike interactivity, Bloomberg said. It will also control smart home devices. The speaker is shaped like a doughnut roughly the size of a hockey puck, with parts that move independently when responding to prompts, plus lights to indicate listening. These moving parts aim to make the device seem “more alive than today’s stationary speaker products.”

The speaker reportedly uses high-quality metal and premium materials, designed with Love From, a studio owned by former Apple designer Jony Ive. Apple is currently suing OpenAI, accusing it of stealing trade secrets for hardware development. Bloomberg’s sources said OpenAI launched an internal probe after the lawsuit and determined the speaker doesn’t use Apple IP.