Elon Musk’s lawsuit against the World Federation of Advertisers collapsed when U.S. District Judge Jane Boyle dismissed the case for failing to state an antitrust claim. Musk argued that advertisers boycotted X, his rebranded Twitter, to protect brand safety, but the court found no evidence of consumer harm. The ruling declares the boycott legally permissible.

X’s revenue fell sharply during the boycott, dropping 59% between April and early May 2023, according to the New York Times. Musk’s complaint also cited a congressional report alleging a conspiracy to suppress conservative voices. The lawsuit was part of a broader legal battle that began when Musk sued Media Matters for America over coverage that he claimed triggered the boycott.

Judge Boyle noted that advertisers acted independently, citing brand‑safety concerns, and that no coordinated effort to exclude X existed. The decision leaves Musk with a costly legal setback and a likely appeal, while the ad‑industry debate over collective standards continues.