A federal court dismissed a lawsuit Thursday alleging major brands conspired to boycott X, Elon Musk's social-media platform. The suit, filed by X in 2024, targeted an ad-industry coalition including CVS Health, Lego, Colgate-Palmolive, and Mars, accusing them of violating antitrust laws by collectively withholding billions in advertising. X claimed the brands and the World Federation of Advertisers acted due to concerns over X's content and safety policies.

The court's ruling removes a significant legal hurdle for X, potentially allowing the platform to regain advertising revenue from these key partners. CVS Health, Lego, and other companies faced allegations they coordinated advertising boycotts over content disagreements. The dismissal shifts the legal landscape for X's business model and advertiser relations.