Apple has increased the price of Apple TV+ by $2 per month, bringing it to $15. Annual subscribers will see a 20 percent increase, from $99 to $119. Current subscribers will get one month's notice before the new rates take effect.

This is Apple's latest price hike, following an August 2025 increase that raised monthly costs from $10 to $13. Previous increases occurred in October 2023 and October 2022. Apple TV+ launched in 2019 at $5 per month.

Despite the higher price, Apple TV+ remains cheaper than major competitors like Netflix, whose ad-free plans start at $20 per month, and Disney+, which charges $19 for ad-free access. However, Apple's streaming service has a much smaller content library.

Apple also raised the price of its Apple One bundle. The individual plan now costs $22 per month, up from $20. The Family and Premier plans also increased, from $26 to $28 and from $38 to $40, respectively. These changes follow a similar increase for Apple Music last month.