Meta has implemented a tweak to block some smart-glasses users from bypassing the only safeguard that helps prevent nonconsensual recording, while a proposed nationwide class action lawsuit in the US accuses Meta of continually lying about privacy risks in marketing its AI glasses. Meta has yet to file a response in the litigation but continues to insist the glasses are designed with privacy in mind.

Meta also launched a new marketing campaign to spread awareness about the LED light feature. In Los Angeles, a billboard shows an image of a smiling girl wearing Meta glasses, with her fingers drawing attention to the recording light. The caption reads, “The camera lets you capture the moment. The light lets everyone around you know when you do.”

Users suing Meta have alleged that prior ads claimed Meta AI Glasses are “Built for your privacy and others’ too,” but that users cannot control what happens to their data or the data they capture of people around them. The complaint alleges Meta does not inform users that human data annotators in Kenya review all footage captured by the glasses to train Meta AI.

That reportedly includes watching “deeply personal” videos, including those depicting sexual activity or bathroom visits, as well as sensitive content like credit card information or private text messages.