Meta subcontractors in Kenya allegedly viewed sensitive footage captured by Ray-Ban Meta smart glasses, including private moments like people using the bathroom. A Swedish report based on interviews with over 30 Sama employees details this breach. The workers, hired by Meta's data annotation vendor, reportedly saw footage showing individuals in intimate settings, contradicting Meta's privacy assurances.

Meta confirmed sharing user data with contractors for AI training, acknowledging the practice but emphasizing privacy protections like face blurring. However, the report and a new lawsuit challenge Meta's core privacy marketing, alleging users were misled about how their data is handled. The lawsuit claims Meta concealed that human reviewers overseas accessed deeply personal content, violating consumer protection laws.

Meta has not publicly addressed the allegations or the lawsuit.