Peacock has increased prices across all three subscription tiers, with hikes of up to $3 per month or $30 annually. The entry-level Select plan now costs $8.99 per month or $89.99 per year, up from $7.99 and $79.99. Peacock Premium rises from $10.99 to $12.99 per month, while its annual price climbs from $109.99 to $129.99. Peacock Premium Plus, the mostly ad-free tier that also supports downloads, now costs $19.99 per month or $199.99 per year, up from $16.99 and $169.99.

Across the lineup, Peacock Premium sees the largest percentage increase at roughly 18%. The annual plans remain equivalent to paying for about 10 months at the new monthly rates, before any limited-time discounts. The new prices take effect today, August 18, for new and returning subscribers. Existing subscribers will start paying more on their first billing date on or after September 17.

Current annual plans and active promotions will retain their existing prices until they expire. Two years ago, Premium moved to $7.99 per month and Premium Plus to $13.99. Peacock has since introduced Select while continuing to push its two main tiers higher, with Premium gaining another $5 per month in just over two years.

Apple's discounted TV bundle appears to remain unchanged for now, still advertising Apple TV with Peacock Premium for $14.99 per month, or with Premium Plus for $19.99.