Cadillac unveiled its first Formula 1 livery in a high-profile Super Bowl advert, marking the American team's entrance onto the grid for the 2026 season. The striking design features a stark split: one side of the car painted black, the other white, embodying the team's yin-and-yang philosophy of performance and ambition. Backed by General Motors, the 11th F1 team and first new entrant in a decade, Cadillac aims to make a bold cultural statement alongside its racing ambitions.

The livery's reveal during the NFL championship game provided massive exposure for the fledgling team, signaling its intent to compete at the highest level from day one. Chief executive Dan Towriss emphasized the livery represents far more than aesthetics, stating it embodies the team's identity and values of grit, determination, and aspiration. This design choice, described as asymmetry as a deliberate philosophy, sets Cadillac apart visually within the sport's traditionally conservative aesthetic.

The team's debut is further underscored by its signing of two former race winners, Valtteri Bottas and Sergio Perez, for its first season. Cadillac has already tested its Ferrari-powered car at Silverstone and Barcelona, preparing for its Bahrain pre-season tests starting Wednesday. The team's ambitious entry into F1, backed by GM's resources, aims to inject fresh energy and innovation into the sport's competitive landscape. **

Quick Fact: Cadillac is the sport's first all-new entrant for a decade.**