In a bold marketing move, Cadillac unveiled the livery for its inaugural Formula 1 car during the NFL's Super Bowl. The American marque's yet-unnamed challenger will feature a distinctive two-sided livery, with a grayish white left side and a black right flank. This asymmetric design immediately sets it apart from conventional single-color schemes.

The design directly references a famous F1 precedent: the BAR team's 1997-1999 livery, which split red and white. By echoing this historic look, Cadillac connects its groundbreaking entry to a specific era of F1 design innovation. The choice signals a deliberate blend of modern branding and nostalgic motorsport heritage for its maiden campaign.

This reveal crystallizes Cadillac's serious intent as it joins the premier tier of global motorsport. The high-profile Super Bowl platform underscores the brand's commitment to maximum visibility. The livery itself becomes a rolling billboard, transforming the car into a dynamic advertisement for American luxury performance on the world's most watched racing stage.